Advertising On Google AdWords - Pay Per Click (PPC) - Cost Per Thousand Impressions (CPM)

Google AdWords is ad network that helps a lot of people to advertise their businesses. Its a Google's own advertisement network and Google AdWords will display advertisement on Google search pages with more relevant to the users search query and Google will charge you based on a pay-per-click (PPC) or cost-per-thousand impressions (CPM). Google AdWords are easy to optimize and easy to trace and access. If you pay for Google AdSense program, your advertisement will reach thousands of websites that are using AdSense program and millions of people can see your advertisement.

Understanding about AdWords

AdWords are Google ads network, its generally works based on search engine search query. If user clicks your advertisement, Google will charge for that click, this is called pay-per-click strategy. This will be the easiest way to develop your businesses. If you have retail website then you can increase your website visitor's and sales of your products using Google AdWords. Right now Google AdWords is a very best internet marketing choice to boost any businesses.

How AdWords works?

This might be a frequently asked question. AdWords will start its work once user places any search query on search engine. Google AdWords will choose and display ads based on user search query and then search results will come with advertisement. If user clicks your advertisement then Google will charge you for each click using pay-per-click method. Below I mentioned the process of Google AdWords.

1. User query
2. Ad Auction (ad rank) - it will choose which ad is suitable
3. Search results with ads
4. User clicks ad
5. Advertiser charged for the click
6. Conversion opportunity

Do keyword research and creating ads

Spend more time on researching customers then only you will get to know about customer needs. You need to do keyword research and find out what keywords customers usually used to search web, based on that you need to design your different advertisement and use those ads on Google AdWords. If you do it correctly your AdWords advertisement will get more impressions and clicks.

Optimizing your ads for better return on investment

Optimize your ads to get more impressions. Design or edit your adwords based on user search query and make it more visible with big fonts. Avoid the negative points while publishing ads and mention positive points like 100 percent warranty and free service so that customer can click and open your advertisement. Internet marketing is the current trend to attract customers as well as to boost your business. Always try to focus on customer needs.

All the best!!!